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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Social media influencers in strategic communication : using research to inform practice

Issue date

2021.

Author

Li, Rui

Faculty
Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
Department
Department of Communication
Degree

M.A.

Subject

Internet marketing

Social media

Internet personalities

Supervisor

Li, Ying

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991010012788706306