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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
"Chineseness" and "De-Chineseness" : an examination of the overseas marketing communication strategies of Chinese technology brands
- Issue date
-
2021.
- Author
-
Bai, Wen
- Faculty
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Faculty of Social Sciences
- Department
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Department of Communication
- Degree
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M.A.
- Subject
-
Marketing -- China
Brand name products -- Marketing
- Supervisor
-
Lee, Tien-Tsung
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991010012073606306
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