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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

"Chineseness" and "De-Chineseness" : an examination of the overseas marketing communication strategies of Chinese technology brands /

Issue date

2021.

Author

Bai, Wen

Faculty

Faculty of Social Sciences

Degree

M.A.

Subject

Marketing -- China

Brand name products -- Marketing

Supervisor

Lee, Tien-Tsung

Files In This Item

Full-text (internet)

Location
1/F Zone C
Library URL
991010012073606306