school

UM E-Theses Collection (澳門大學電子學位論文庫)

check Full Text
Title

Investigation the celebrity effect on consumer expectation of a restaurant in Wechat promotion

Issue date

2021.

Author

Tam, Weng Kam

Faculty

Faculty of Business Administration

Department

Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)

Degree

M. Sc.

Subject

Internet marketing -- Macau

Restaurants -- Marketing

Restaurants -- Macau

Supervisor

Fong, Hoc Nang

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009987284406306