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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Investigation the celebrity effect on consumer expectation of a restaurant in Wechat promotion
- Issue date
-
2021.
- Author
-
Tam, Weng Kam
- Faculty
-
Faculty of Business Administration
- Department
-
Department of Integrated Resort and Tourism Management
- Degree
-
M. Sc.
- Subject
-
Internet marketing -- Macau
Restaurants -- Marketing
Restaurants -- Macau
- Supervisor
-
Fong, Hoc Nang
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991009987284406306
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