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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
The effects of affective cue and culture on unrealistic optimism and consumer responses
- Issue date
-
2021.
- Author
-
Yuan, Yi Zhou
- Faculty
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Faculty of Business Administration
- Department
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Department of Management and Marketing
- Degree
-
Ph.D.
- Subject
-
Consumer behavior
Consumers -- Attitudes
Marketing
- Supervisor
-
Pornpitakpan, Chanthika
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991009952886306306
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