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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

The effects of affective cue and culture on unrealistic optimism and consumer responses

Issue date

2021.

Author

Yuan, Yi Zhou

Faculty
Faculty of Business Administration
Department
Department of Management and Marketing
Degree

Ph.D.

Subject

Consumer behavior

Consumers -- Attitudes

Marketing

Supervisor

Pornpitakpan, Chanthika

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009952886306306