school

UM E-Theses Collection (澳門大學電子學位論文庫)

check Full Text
Title

The influence of luxury hotel customer experience on brand love and customer citizenship behavior : a case study of Chinese tourists

Issue date

2021.

Author

Lin, Yang Peng

Faculty

Faculty of Business Administration

Department

Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)

Degree

M. Sc.

Subject

Consumer behavior -- China

Hotels

Supervisor

Choe, Yeongbae

Files In This Item

Full-text (Internet)

Location
1/F Zone C
Library URL
991009945287906306