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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

News being a marketing tool in this social media era : take "Exmoo Feature Team" as an example

Issue date

2020.

Author

Leong, Hong Ip

Faculty
Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
Department
Department of Communication
Degree

M.A.

Subject

Press -- Macau

Mass media -- Marketing

Supervisor

林玉鳳

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009944088106306