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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
The impact of social media marketing on customer relationship and purchase intention in luxury hotel industry, the case of Macau
- Issue date
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2020.
- Author
-
Zhang, Ting Na
- Faculty
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Faculty of Business Administration
- Degree
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M.B.A.
- Subject
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Internet marketing -- Macau
Hospitality industry -- Macau
- Supervisor
-
Choe, Yeongbae
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991009926989806306
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