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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

The impact of social media marketing on customer relationship and purchase intention in luxury hotel industry, the case of Macau

Issue date

2020.

Author

Zhang, Ting Na

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Internet marketing -- Macau

Hospitality industry -- Macau

Supervisor

Choe, Yeongbae

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009926989806306