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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
An investigation of the moderating effect of culture on the effect of advertising claim strength on product evaluation
- Issue date
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2020.
- Author
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Leung, Chi Wo
- Faculty
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Faculty of Business Administration
- Degree
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M.B.A.
- Subject
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Advertising -- Brand name products
Brand name products -- Marketing
- Supervisor
-
Chow, Siu Fung
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991009926589406306
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