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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

A study on employees' comfortableness in using a new CRM system : the case of an integrated resort in Macau

Issue date

2020.

Author

Lai, Samuel

Faculty
Faculty of Business Administration
Department
Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
Degree

M. Sc.

Subject

Customer relations -- Management -- Case studies

Resorts -- Macau -- Management

Supervisor

Sy-Changco, Joseph Adea

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009905779906306