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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Influence of trust and relationship commitment in vlog and viewers' purchase intention
- Issue date
-
2020.
- Author
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Chen, Yang Yang
- Faculty
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Faculty of Business Administration
- Department
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Department of Management and Marketing
- Degree
-
M.B.A.
- Subject
-
Consumer behavior -- China
Social interaction
Social media
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991009901989606306
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