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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

The influence of travel blog and blogger's characteristics on Mainland Chinese outbound tourists' interest of scenic spots

Issue date

2020.

Author

Li, Jing Wen

Faculty
Faculty of Business Administration
Department
Department of Integrated Resort and Tourism Management (former name: Hospitality and Gaming Management Programme)
Degree

M. Sc.

Subject

Blogs -- Social aspects

Tourists -- Psychology

Consumer behavior

Supervisor

Ho, Ying

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009901989206306