school

UM E-Theses Collection (澳門大學電子學位論文庫)

check Full Text
Title

UGC and PGC influences on consumer buying behavior : a case study of the application "Xiaohongshu, RED"

Issue date

2020.

Author

Cheong, San San

Faculty
Faculty of Social Sciences (former name: Faculty of Social Sciences and Humanities)
Department
Department of Communication
Degree

M.A.

Subject

Shopping -- Computer network resources

Consumer behavior -- China -- Case studies

Supervisor

Li, Xiao Qin

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009897389506306