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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
UGC and PGC influences on consumer buying behavior : a case study of the application "Xiaohongshu, RED"
- Issue date
-
2020.
- Author
-
Cheong, San San
- Faculty
-
Faculty of Social Sciences
- Department
-
Department of Communication
- Degree
-
M.A.
- Subject
-
Shopping -- Computer network resources
Consumer behavior -- China -- Case studies
- Supervisor
-
Li, Xiao Qin
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991009897389506306
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