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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
Examining hotel services failure, negative e-WOM motivations, and negative e-WOM behavior in China market
- Issue date
-
2019.
- Author
-
Fong, Ka Lo Maria Carmella
- Faculty
-
Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Hospitality industry -- Customer services
Hotels -- China
Word-of-mouth advertising
- Supervisor
-
Hong, Jacky
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991009896389406306
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