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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Metacognitive experience and celebrity endorsement : fluency enhances brand evaluation but disfluency improves brand recall /

Issue date

2020.

Author

Liu, Yongdan

Faculty

Faculty of Business Administration

Degree

Ph.D.

Subject

Branding (Marketing)

Celebrities

Supervisor

Liu, Ting Chi

Files In This Item

Full-text (Intranet)

Location
1/F Zone C
Library URL
991009890478206306