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UM E-Theses Collection (澳門大學電子學位論文庫)

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Title

Metacognitive experience and celebrity endorsement : fluency enhances brand evaluation but disfluency improves brand recall

Issue date

2020.

Author

Liu, Yongdan

Faculty

Faculty of Business Administration

Department

Department of Management and Marketing

Degree

Ph.D.

Subject

Branding (Marketing)

Celebrities

Supervisor

Liu, Ting Chi

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009890478206306