school

UM E-Theses Collection (澳門大學電子學位論文庫)

check Full Text
Title

The congruity effects of background music on consumers' purchase intention and attitude towards the brand

Issue date

2020.

Author

Lam, Kun Chio

Faculty
Faculty of Business Administration
Degree

M.B.A.

Subject

Consumer behavior

Supervisor

Liu, Ting Chi

Files In This Item

Full-text (Intranet only)

Location
1/F Zone C
Library URL
991009890289106306