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UM E-Theses Collection (澳門大學電子學位論文庫)
- Title
-
The congruity effects of background music on consumers' purchase intention and attitude towards the brand
- Issue date
-
2020.
- Author
-
Lam, Kun Chio
- Faculty
-
Faculty of Business Administration
- Degree
-
M.B.A.
- Subject
-
Consumer behavior
- Supervisor
-
Liu, Ting Chi
- Files In This Item
- Location
- 1/F Zone C
- Library URL
- 991009890289106306
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