Macau Periodical Index (澳門期刊論文索引)
Author: Mac, Lancy V.I.
Title: Marketing in a small place: The case of the tertiary sector of Macau
Journal Name: Euro Asia Journal of Management
Pub. Info: 9, pp. 25-37
Date: 01/07/1995
Link: N/A
Keyword: N/A
Abstract: Paragraph Headings: 1. Introduction 2. What is marketing? 3. Scope of the study 4. Research design 5. Sample charateristics 6. Findings 6.1. Marketing philosophy 6.2. Marketing organization 6.3. Marketing Practice 7. Conclusion Tables: 1. Sample characteristics Figures: 1. Conceptual model of the marketing company,
Location: 1/F Zone B, Macau Corner