Macau Periodical Index (澳門期刊論文索引)
Author: Weinrich, John E.
Title: Pulling and pushing markerting strategies in a market-oriented system
Journal Name: Euro Asia Journal of Management
Pub. Info: 5, pp. 27-33
Date: 01/08/1993
Link: N/A
Keyword: N/A
Abstract: Paragraph Headings: 1. Introduction 2. Push-pull strategics 3. Pull strategies 4. Sales promotions 5. Pull and push organizational policy 6. Conclusion,
Location: 1/F Zone B, Macau Corner