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Macau Periodical Index (澳門期刊論文索引)
- Author
- Sanders, Dean
- Title
- Consummation: re-imagining the role of marketing from driving consumption to enabling consummation
- Journal Name
- The Journal of the Macau Ricci Institute
- Pub. Info
- Dec. 2020, No. 7, pp. 67-73
- Link
- http://mrijournal.riccimac.org/articles/issue_07/MRI_Journal_Issue_Seven.pdf
- Abstract
- Paragraph Headings: 1. Purpose branding 2. Impact innovation 3. Hope narratives