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Macau Periodical Index (澳門期刊論文索引)
- Author
- Viegas, Paulo Alexandre R
- Title
- Marketing libraries: A hypothetical marketing plan for the electronic resources segment
- Journal Name
- 澳門圖書館暨資訊管理協會學刊
- Pub. Info
- 2007年3月, 第8期, 第1-14頁
- Abstract
- Paragraphy Headings︰ 1. Introduction 2. Marketing libraries 3. The electronic resources segment 3.1. Mission statement 3.2. Business objectives 3.3. Situation analysis 3.3.1. Background 3.3.2. Forecast 3.3.3. Critical scuccess factors 3.4. Marketing