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Macau Periodical Index (澳門期刊論文索引)
- Author
- Cheong, Irene; Hong, Jacky F L
- Title
- The effects of time availability on impulse buying
- Journal Name
- Euro Asia Journal of Management
- Pub. Info
- Jun. 2005, Vol.15, No.1, pp. 35-47
- Abstract
- Abstract : A lot of researchers have highlighted the significance of impulse buying. However the effects of time availability on impulse buying are controversial and inconsistent. Therefore, this study aims to further validate the effects of time availability on impulse buying. A conceptual model is developed to measure the factors affecting impulse buying from previous research. Three factors are included in the model, namely time availability, in-store browsing and normative evaluations. A questionnaire is developed based on the model and a survey is carried out with the supermarket shoppers in Macau. The research findings were satisfactory, suggesting that on the whole, time availability, in-store browsing and normative evaluations have significant influence on the dependent variable. A discussion on the findings and limitations in this study is also presented. Finally, some implications and future research are addressed. Paragraph Headings: 1. Introduction 2. Conceptural background 2.1. Time avaliability and in-store browsing 2.2. In-store browsing and impulsebuying 2.3. Moderating effect of normative evaluations on impulse buying 3. Methodology 3.1. Samples 3.2. Procedures 3.3. Measures 4. Findings 5. Discussions 6. Implications for research and practice 7. Limitations and future research directions Tables: 1. Means, standard deviations, and correlations 2. Results of regression analysis: effects of time avaliability on in-store browsing 3. Results of regression analysis: effects of in-store browsing on impulse buying and the moderating effect of normative evaluations Figures: 1. Conceptual model