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Macau Periodical Index (澳門期刊論文索引)
- Author
- Chan, Sow Hup
- Title
- Understanding the nature of commitment in grassroots development organizations
- Journal Name
- Euro Asia Journal of Management
- Pub. Info
- Jun. 2006, Vol.16, No.1, pp. 41-52
- Abstract
- Abstract : Organizational communication scholars had paid little attention on how commitment can be sustained among members of grassroots development organizations. This paper examines members' commitment in such an organization. The objective of the paper is to identify the level of commitment and to explore how members influence and control each other in the development organization. Members of Amanah Ikhtiar Malaysia (AIM) were interviewed to gain a deeper understanding of the dynamics of members' communication. The approach used in the study yields interesting insights into member's commitment in the grassroots organization. The study suggests that the members' commitment towards the organization is closely related to how they value the group and interpersonal relationship. The results also suggest that grassroots organizations will succeed in its effort when their members are committed. The findings contribute to the conceptual understanding of the subject. Areas for future research were included. Paragraph Headings: 1. Introduction 2. Theoretical background 3. Data description 4. Results and discussion 4.1. Socio-demographic information 4.2. Discussion 4.3. Organizational commitment 4.4. Constraints faced 5. Conclusions, limitations and implications for future research Tables: 1. Factors affecting members' organizational commitment Figures: 1. No one to look after them at home 2. Rocking young infant to sleep before the meeting