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Macau Periodical Index (澳門期刊論文索引)
- Author
- Bruche, Gert
- Title
- Choice of entry timing and competitive advantage: The entry process of the global pharmaceutical industry into China in a dynamic perspective
- Journal Name
- Euro Asia Journal of Management
- Pub. Info
- Jul. 1997, No.14, pp. 97-116
- Abstract
- Paragraph Headings: 1. Introduction 2. Hyperchange and environmental turbulence 2.1. First phase: 'Terra Inkognita' ≈ 1980-1995 2.2. Second phase: 'Emerging experimental market' ≈ 1986-1988 2.3. Third phase: Depression ≈ 1989-1990 2.4. Fourth phase: Free for all market ≈ 1991-1993 2.5. Fifth phase: Rivalry under controlled conditions ≈1994-today (1997) 3. Entry process and entry drivers 4. Are there entry-time-based competitive advantages? 4.1. First period 1980-1990 : The early movers. (16 companies) 4.2. Second period 1991-1996/2000: The followers. (26 companies) 4.3. Advantages of early movers (1980-1990) 4.4. Advantages of followers (1991-2000) 5. Entry options for late followers (beyong 2000) 6. 'The only constant is change' Tables: 1. Imports and foreign direct investment into the P.R. of China, billion USD 2. Entry of multinational pharma companose into the Chinese market 1980-1997/2000 3. Perception of the environment by MPCs in different phases