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Macau Periodical Index (澳門期刊論文索引)
- Author
- Weinrich, John E
- Title
- Pulling and pushing markerting strategies in a market-oriented system
- Journal Name
- Euro Asia Journal of Management
- Pub. Info
- Aug. 1993, No.5, pp. 27-33
- Abstract
- Paragraph Headings: 1. Introduction 2. Push-pull strategics 3. Pull strategies 4. Sales promotions 5. Pull and push organizational policy 6. Conclusion