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Macau Periodical Index (澳門期刊論文索引)
- Author
- Baharun, Rohaizat; Ghalip, Ammar Yassin
- Title
- Push and pull' factors influencing Arab travellers to choose Malaysia as their choice destination
- Journal Name
- Euro Asia Journal of Management
- Pub. Info
- Dec. 2006, Vol.16, No.2, pp. 167-184
- Abstract
- Abstract : The growth of the tourism industry has occurred in both industrialised and developing countries, and has been accompanied by an increasing number of ownership and contractual relationships between firms at the national and international level. The Malaysian tourism industry has been identified as a key driver in the growth of the services sector from 2001 to 2005. Tourism has taken second spot, after manufacturing, in bringing in foreign exchange for the country. Arab travellers chose to come to Malaysia in increasing numbers because they want to spend their holiday in exotic Muslim countries rather than face suspicion in Western countries gripped by fears of terrorism. This paper attempts to discover what are pulling or pushing factors that influence this trend. Descriptive research design is used and the data collection was mainly done through questionnaires. Findings showed that majorities came as holiday travellers. Further more the significant role of pull and push factors in this study shown the positive image of Malaysia as tourist destination. Study also found that there is no significant difference between genders on pull and push factors. Paragraph Headings: 1. Introduction 2. International tourism industry in Malaysia 3. Push and pull factors of motivation 4. Methodology 5. Result 5.1. Sample characteristics 5.2. Travellers' behavior 5.2.1. Reasons fo coming to Malaysia 5.2.2. Length of stay in Malaysia 5.2.3. Influence on travel decision to Malaysia 5.2.4. Types of present that the travellers prefer to buy from Malaysia 5.3. The push and pull factor for determining Malaysia as a tourism destination 5.3.1. Push factors 5.3.2. Pull factors 6. Discussion Tables: 1. Development allocation for tourism, 1996-2005 (in USD million) 2. Malaysia tourists arrivals and receipts 1999-2005 3. Respondent profiles 4. Reasons for coming to Malaysia 5. Length of stay in Malaysia 6. Travel decision influencer 7. Type of present bought by travellers 8. Descriptive statistics of push factors 9. Descriptive statistics of pull factors