Macau Periodical Index (澳門期刊論文索引)

Speece, Mark; So, Stella L M
Gap between managerial and consumer attitudes toward advertising in China
Journal Name
Euro Asia Journal of Management
Pub. Info
Jul. 1997, No.14, pp. 29-48
Paragraph Headings: 1. Introduction 2. Advertising in post-reform China 3. Methodology 4. Views toward advertising 5. Managers' views have changed since the mid 1980's 6. View about execution of TV advertising 7. Conclusion Tables: 1. Views on advertising 2. Comparison of current attitudes with mid-1980s 3. Views on TV advertisements 4. Comparison of most important ad criteria, Guangdong and Beijing