University of Macau Library

Author: Sousa, Cristina
Title: An analysis of the marketing problems encountered by selected service business firms in Macau
Journal Name: Euro Asia Journal of Management
Pub. Info: Jul. 1995, No.9, pp. 41-55
Abstract: Paragraph Headings: 1. What a service is 1.1. Definition 1.2. Characteristics 1.2.1. Intangibility 1.2.2. Inseparability 1.2.3. Heterogeneity 1.2.4. Perishability 1.2.5. Ownership 1.3. Functional differences 1.4. Classifications 2. Theme and hypothesis 3. Methodology of field reserach 3.1. Data collectionx 4. Interpretation&Implication of results 4.1. Full-service resturant 4.2. Self-service resturant 4.3. Educational institution-university 4.4. Optical retailer 4.5. Computer retailer 4.6. Direct seller-distributor Tables: 1. Classification of services 2. Avearge level of satisfaction of respondents (current & ideal situation) of the selected industries Figures: 1. Comparison between current and ideal situation using mean 1.1. Full-service restaurant 1.2. Fast-food restaurant 1.3. Educational institution-university 1.4. Optical retailer 1.5. Computer retailer 1.6. Direct seller-distributor 2. Frequency of visits to the industries under study