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Macau Periodical Index (澳門期刊論文索引)
- Author
- Reis, Elizabeth; Vicente, Paula
- Title
- The refusal problem in surveys and opinion polls: Reasons and remedies
- Journal Name
- Euro Asia Journal of Management
- Pub. Info
- Jan. 2000, No.19, pp. 127-143
- Abstract
- Paragraph Headings: 1. Introduction 1.1. Characteristics of the study 1.2. Image of the company that is doing the opinion poll in the public opinion 1.3. Characteristics of the individuals 1.4. Public image of opinion polls 2. Opinion poll- what is it? 3. The aim of opinion polls 4. Opinion polls in Portugal - A pandorama 5. Why refusals? 6. Felings, expectations and attitudes to opinion polls 7. Segmentation of the respondents 7.1. Unselfish 7.2. Interested 7.3. Wary 7.4. Tradesmen 7.5. Apathetic 8. How to reduce refusals 9. Conclusions Tables: 1. Why an opinion poll? 2. Opinion poll- why and to whom? 3. Opinion polls - how? 4. Motives for refusal 5. Feelings, attitudes and expectations in opinion polls and surveys 6. Segments characterization 7. Suggestions to reduce refusals Figures: 1. 'Objectives' of an opinion poll (mean values)