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Macau Periodical Index (澳門期刊論文索引)
- Author
- Moreira, Pedro
- Title
- Winds of change: the end of the gaming monopoly and the evolution of casino gamblers profile in Macau SAR, South China, 2003-2004
- Journal Name
- Euro Asia Journal of Management
- Pub. Info
- Jun. 2006, Vol.16, No.1, pp. 21-40
- Abstract
- Abstract : This article presents a two point evolution of a three-dimensional profile of the casino gamblers in Macau SAR, PR China. The two points analysed were 2003, when the new licenses of the gaming concessions had already been approved but the monopoly was still a matter of fact since the casinos of the new operators were not yet open for business and in 2004 some months after the opening of Sands, the first of the new casinos commencing operations. The studies are presented independently and compared in terms of evolution. An analysis is undertaken taking into consideration the profile of the American casino gambler, and commented within the context of the end of the monopoly and the liberalisation of the casino gaming market in Macau. The evolution of several territory indicators is discussed as the liberalisation of the gaming market and the newly implemented individual frequent travelling visa policy of China produced extraordinary increases on several indicators leading to the emergence of important challenges in terms of tourism destination management. Paragraph Headings: 1. Introduction 2. Research on casino gamblers' profile 3. Methodology 4. Study 1: the casino gamblers' profile in the final year of the gaming monopoly 5. Study 2: let the games begin: the casino gamlers' profile after the opening of sands 6. Discussion of the profile evolution 7. Winds of change 8. Conclusion Tables: 1. Gaming involvement scale: factor loadings 2. Place of birth and residence 3. Gaming meaning, involvement and motivation: factor loadings 4. Visitor arrivals in Macau, 2003-2004 5. Resident population of Macau Figures: 1. Gaming involvement, meaning and motivation 2. Macau casino gamblers' profile 2003 3. Profiles contrast highlights: Macau casino gamblers vs. U.S. casino gamblers 4. Age categories distribution 5. Casino gambling: meaning, involvement and motivation 6. Macau casino gamblers' profile 2004 7. Cross demostic product of Macau, real growth rates, 2000-2004 8. Cross revenues from games of fortune in Macau, 2000-2004 9. Growth rates of the cross rebenues from games of fortune in Macau, 2001-2004