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Macau Periodical Index (澳門期刊論文索引)
- Author
- Mai, Nguyen Thi Tuyet; Rose, Jerman; Hung, Nguyen Vu ; Mai, Nguyen Thi Thu
- Title
- Antecedents and consequences of impulse buying behavior: An empirical study of urban consumers in Vietnam
- Journal Name
- Euro Asia Journal of Management
- Pub. Info
- Dec. 2013, Vol.23, No.1/2, pp. 3-18
- Keyword
- Impulse buying；Antecedents；Consequences；Vietnam；SEM
- Abstract
- Abstract : This research attempts to develop and test a full model examining the impact of several factors impulse buying and the consequences of this behavior for urban Vietnamese consumers. Specifically, we focus on investigating the impact of 'modern-self' and 'traditional-selg' that is associated with the economy transition. In addition, the impact of 'Shopping Enjoyment Tendency' is also examined. With regard to the consequences of impulse buying behavior, we hypothesize that impulse buying is a significant predictor of joyful feeling (while making impulse purchase decision), feelings of regret/guilt, financial problem, product disappointment, and others' disapproval (after making impulsive pruchases). To test the proposed model and hypotheses, a large consumer survey was conducted in Hanoi, the capital of Vietnam. All the hypotheses regarding the antecedents of impulse buying were supported, while the hypotheses regarding the buying behavior's consequences received mix support from the data. The findings are discussed and implications are provided. Paragraph Headings: 1. Introduction 2. Conceptual backgroud and hypotheses 2.1. The concept of impulsive buying 2.2. Antecedents of impulse buying 2.3. Consequences of impulse buying 3. Research methodology 3.1. Quanlitative study 3.2. The main survey 4. Research resluts 4.1. Properties of measures 4.2. The full measurement model 4.3. Structural equation model 5. Discussion and implications 5.1. Discussion 5.2. Implications 5.3. Limitations and future directions Figures: 1. Theoretical framework