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Macau Periodical Index (澳門期刊論文索引)
- Author
- Chen, Jimin
- Title
- A study on trademark translation of cosmetics
- Journal Name
- 澳門科技大學學報
- Pub. Info
- Dec. 2015, Vol.9, No.2, pp. 1-9
- Link
- http://lib.must.edu.mo/sites/default/files/assets/images/Duu/2015%E5%B9%B4%E7%AC%AC%E4%BA%8C%E6%9C%9F%E6%BE%B3%E7%A7%91%E5%A4%A7%E5%AD%B8%E5%A0%B1.pdf
- Keyword
- Skopos；Foreignization；Domestications；Cosmetics；Trademark translation
- Abstract
- Abstract : With the improvement of people's living standard and their pursuit of high-quality life, cosmetics have become popular products in today's consumer market. A good translation of a product's name has an undoubtedly direct impact on the selling of the product. This paper discusses different examples from the cosmetic market and attempts to investigate the reasons for successful and unsuccessful trademark translations from the perspective of skopos theory and Venuti's foreignization and domestication. It also analyses the general characteristics of naming Chinese and foreign cosmetics and tries to find out their influence upon their translations, and finally figures out possible reasons behind the popularity of different cosmetics in the market. Paragraph Headings: 1. Introduction 2. Literature review 3. Methodology 3.1. Materials (Chinese-English) 3.1.1. Case analysis 3.1.2. Results 3.2. Materials (English-Chinese) 3.2.1. Case analysis 3.2.2. Results 4. Discussion 5. Conclusion Figures: 1. Percentage of different translation techniques applied in Chinese cosmetic trademarks 2. Percentage of different translation techniques applied in English cosmetic trademarks