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Macau Periodical Index (澳門期刊論文索引)
- Author
- Liu, Xudong
- Title
- Moderation of ｍedia ｉssue salience: Testing the agenda setting effect within the elaboration likelihood model
- Journal Name
- 澳門科技大學學報
- Pub. Info
- Jun. 2012, Vol.6, No.1, pp. 90-102
- Link
- http://lib.must.edu.mo/sites/default/files/assets/images/Duu/must_journal_201201.pdf
- Keyword
- Agenda setting；Elaboration Likelihood Model；Responsibility of thinking；Political issue involvement；Credibility；Stakeholder
- Abstract
- Abstract : This study, grounded on the Elaboration Likelihood Model(ELM), examines why some individuals impose salience on one issue while others don't. Using NES 2004 data and multivariate analysis, the results suggest that routine issues, such as the job and stand