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Macau Periodical Index (澳門期刊論文索引)
- Author
- Leong, Man Wai
- Title
- Macau MICE tourism with a closer review of The Las Vegas and Atlantic city experiences
- Journal Name
- 澳門科技大學學報
- Pub. Info
- Dec. 2007, Vol.1, No.2, pp. 55-70
- Keyword
- MICE；Macau；Las Vegas；Atlantic City；destination positioning
- Abstract
- Abstract : The growth of tourism in Macau in recent years has been phenomenal due largely to the development of the casino industry. The significance of the MICE (meeting ,incentives, conferenceing, exhibitions) sector in ensuring a sustainable growth of Macau's tourism driven economy has not been lost on the policymakers. In this paper, MICE is used to refer to a particular type of tourism in which large groups are brought together for some particular purpose. MICE tourism includes a well-planned agenda centered on a particular theme, subject or topic. It is a specialized tourism area with its own trade shows and practices and is known for its extensive planning and demanding clientele. This paper is an exploratory analysis of Macau's potential as a MICE tourism destination against the backdrop of the unprecedented spurt in tourism infrastructure development that has transformed this once sleepy enclave into the Las Vegas of the East. With a closer review of the Las Vegas and Atlantic City experiences, this paper compares and contrasts Macau's approach to becoming a MICE destination. Through in depth literature reviews, similarities and differences between Macau, Las Vegas and Atlantic City are identified and evaluated in the development of each gaming destination and the development of the MICE industry in relation to the gaming segment. This study provides the overall backdrop that has set Macau on the tourism growth trajectory and discusses the prospects and considerations of establishing it as a MICE destination in its own right. Stakeholders' perceptions are solicited by means of a survey with the objective of determining the critical attributes that contribute towards building a successful MICE destination and Macau's performance indicators vis-a-vis these attributes. The analysis provides pointers towards identifying critical gaps that Macau needs to address in order to position itself as a competitive MICE destination. Recommendations are made to the Macau Government, to the MICE industry community and to educational institutions and the academia. Paragraph Headings： 1. Introduction and backdrop 2. Literature review 3. MICE industry in Las Vegas and Altantic city 3.1. MICE industry in Las Vegas 3.2. MICE industry in Altantic city 4. Comparisons between Macau and Altantic city and Las Vegas as MICE destinations 4.1. Environmental differences 4.2. Differences in space for development 4.3. Differences in consumption power 5. Macau as MICE destination 5.1. The prospects 5.2. The considerations 5.3. A survey on stakeholder perceptions 6. Conclusions and recommendations 6.1. Conclusions 6.2. Recommendations Figures: 1. Importance performance matrix