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Macau Periodical Index (澳門期刊論文索引)
- Author
- Myung-Ho Park; See-Ho Lee
- Title
- Marketing Practices and Strategy for the ICT Firms in Korea
- Journal Name
- 中華管理資訊系統(停刊)
- Pub. Info
- Jun. 2003, Vol.1, No.2, pp. 89-103
- Keyword
- ICT industry；ICT marketing；Sustainable competitive strategy；Strategic marketing；Marketing-R&D interface；Marketing tool；Differentiation strategy